NEON LIGHTS

Electric blue glow. Light it up.

This is one of the value signs for Aiimi’s office. The brief was to design 3 signs which fit in with the style of the office.

Role: visual design

Be Brave: 

The central aspect of the neon design was the messaging. Several options were explored, experimenting with colours, pictorial designs vs. handwritten designs, and various phrases.

‘Push the brave button’ was one avenue, drawn up as a physical interpretation. ‘Everything you want is on the other side of fear’ was another option to be used in a handwritten phrase, but ultimately the client chose ‘Be brave. Feel the fear and do it anyway’ in a vibrant and energising electric blue to match accessories in the room.