DIGITAL TWIN

Four sub-brand logo designs. Gradients Galore.

Logo designs for Northumbrian Water.

Role: branding, visual design.

A digital twin replicates a physical entity, in this case a heck of a lot of pipes, allowing it to predict faults, successes and potential changes quicker and with less risk. It helps companies like Northumbrian Water understand if and when homes and businesses may be subject to flooding, helps identify the most appropriate response to events and whether environments are being polluted. So it’s pretty damn good.

My brief was to create a series of four logos:

1. Digital Twin Customer Experience

2. Digital Twin Organisational

3. Digital Twin Asset

4. Digital Twin Environment

As a sub-brand they needed to compliment the NWL logo. Custom script was used for the Digital Twin lettering, and the same font was used for each sub-sector. Following their brand style guide the colours were selected from their palette. Blue was used for the script as the main colour to help link it to the NWL logo.